howtonotsuckatgamedesign:

harrybentleycomedy:

howtonotsuckatgamedesign:

sexyandgeeky:

howtonotsuckatgamedesign:

New article in response to the lates reveal by Paul Dini on why marketing execs don’t want girls in their audiences for super hero shows.
Sounds horrible right? People are shocked! Yeah, well, it’s worse then you think. 

I explore the reasoning, that drive execs and marketers to pro-actively exclude women from their audiences and to pro-actively encourage a culture in which women do not feel welcome.

This is why we can’t have nice things… or can we?

Read more here: link

Potentially the best article Anjin has written yet – breaks down really well how it’s not sex, but sexISM that sells.

The cis-het male pandering in geek culture is pretty much just disgusting at this point – and it’s great to finally read something that tells me WHY!

(Also, if you find the candy bar example silly – IT’S TRUE. It was called the Yorkie bar, and the tagline was “It’s not for girls”. Advertising portrayed women as unworthy of eating it, and foolish for trying)

Thanks. 😉

*googlesyorkiebar… …WHAT THE ACTUAL FUCK, NESTLE?
http://www.youtube.com/watch?v=QcjlzSod0CE

Consider your point proven? 😛

Beyond it’s sexist 90’s “Humour”, the campaign made men feel good and superior about eating Yorkie, and trod on women – potentially even urging some to buy one in rage.

Well, uhm, I was actually going for the candy bar example ion an attempt to lighten things up and try ridicule the notion of gendered marketing by picking a product, which in no way would ever be sold to male audiences only in real life…
…
…
… guess real life was way ahead of me there.